Ad idea

This is my ad idea, I think I'm gonna use this as a theme. I'll post the updated version in a lil while.

Final letterhead ideas

So the letterhead had me kind of stuck, I'm not sure why. I'm feeling better though with these, I think they're more playful and play off my logo more. I also wanted to have it cleaner looking like my business card, because I really like my simple business card. I still think I'm going to have my wallpaper pattern on the back, to make it look nice when it's folded up.

stationary

What do you think about these?
I like the white background letterhead. are these too boring?

Stationary, give me comments!

This is a first page and a second page, I really like these. I decided to stick the letter inside a little house or arrow, going for that "top floor" imagery.



Another simpler version



Nooooo, I don't think so.



Started with the most obvious, just to get it out of my head.

Lemme know if you have any ideas that could help me.

business cards

These are just some preliminary ideas for some business cards, still developing these.

ZEVS

Zevs is a french graffiti artist that I came across awhile back in Interview magazine. He's doing really cool stuff with famous logos, making them all drippy and gruesome looking! His website is also really interesting, and it's based on google's layout, it's definitely worth looking at.

http://www.gzzglz.com

Fail Blog

These are a few funny type-related images I bulled from Fail Blog. I'm sure many of you have seen it before, but If not, you should really check it out. It's a bunch of hilarious images of really silly things, and whenever something doesn't make sense, they stamp "FAIL" on it.

http://www.failblog.org

Top Flr - Final Logo Colors

I think I've finally decided to go with the forks logo rather than the chair, just because more people "get it". I also got sick of people(in class) telling me it reminds them of a furniture store. I think both of the logos are clever, but I've decided that with the forks logo I won't have to put the word 'cuisine' or 'restaurant' under it, because it already has that restaurant imagery in it, so I like that. I also like the fact that it includes a lot of imagery without being too much. It's got the abstract staircase, AND forks, which allude to it being a restaurant. While I think the chair is more unexpected and unique it doesn't say restaurant as much. I did like the chair though because it made me feel like Top Flr would be a cozy place to sit down and eat and talk with all of your friends in this lounge type environment(which is exactly what it is). But the "general public" might not get it(I guess). The main point is I like both of them as logos and could go either way, but I've got to choose ONE, right?

My biggest dilemma is the "triangle" that is created by the staircase on the top left, and the idea that it may make the logo feel "uneven".  I'm thinking I will stick with the box one (the one I showed at the pre-critique). I re-posted the logo without the box around it(because Stan said he wanted to see it again), with just the forks, and I think I notice it MORE without the box.  I think the box around it helps to even it out and unify it.  




I tried doing some things to see if it would balance out more, but I really didn't like them! I also realized the "triangle" doesn't really bother me all that much. If you guys read this in time, tell me what you think.  Also tell me what color you would choose out of these!

More logo exploring

First Logos

Sketches

The two places I am in between working on are Sweetgrass(a hair salon/spa) and Top Flr(trendy modern restaurant) (see pictures in my previous post!)

These are some VERY basic rough sketches I've been doing just to get my mind working and get thinking about the imagery associated with the names of the places.

More Options

After hearing about the different restaurants people had found last class, I thought I'd try to think of a few more restaurants that might be fun to re-brand.

The first that came to mind was Chocolate bar in Decatur. I've been here a number of times, and it's basically a bar and restaurant that focuses on chocolate related stuff. They have plenty of chocolate martinis and desert drinks as well as tons of desserts. They also have a cabinet full of all kinds of truffles that are 2.50 a piece, but they're so good when you feel like splurging. I think their design definitely needs an upgrade.






Another restaurant I thought of was Top Flr (top floor) in the midtown-ish area. Its looks really trendy and modern inside, like its trying to appeal to the hipster crowd. The prices aren't super cheap but they're reasonable. Their logo looks like it was made really fast. The spot where the P and the R connect has a serif that sticks out and bugs the hell out of me!

Rebranding options: Sweet Grass

SweetGrass: A hair salon/spa in Little 5 Points. Although I think the handwritten script is cute, I definitely think it's outdated and could use a major upgrade.