ifPeople rebrand - logo type treatment

You can click on the image to make it larger and zoom in. Which typeface do you like the best? number 8 is the original font I wanted to use, and number 7 is the same font, only edited a little bit to make the letters look more consistant in size.

I really like 1 and 6 as well, but im not sure.

ifPeople rebrand - logo exploration

I think I'm going with the 2nd row down, 1st column.

Good ads

Ad for a guitar shop, cool idea.



Eye catching YMCA ad.



Ad for Senior self-defense classes




"just when you thought it was dead" rechargeable kodak batteries




Heinz ketchup ad, on fire



Bike helmet ad

Bad Ads

Pretty gruesome, ad for "national family week" with a graveyard background




I liked some of the other snickers ads at first, but these word choices are too bizarre. "feedfence" and "victoreat" I think are a stretch too far.




An ad warning about downed power lines, which somehow has to do with karate?




I hate these characters, the Geico lizard is the only one I can tolerate, this shrek looking thing doesn't make me want to by cold medicine.

I'm not sure about this ad, I think it would just confuse people, its not very effective.


Dunkin donuts ad, way too long, and griping about starbucks.

"shop for them" and "treat yourself", but only to a soft pretzel

Heath check this outtt - condom typeface

Come Together font by Satoru Nihei