Wednesday, February 25, 2009

Stationary, give me comments!

This is a first page and a second page, I really like these. I decided to stick the letter inside a little house or arrow, going for that "top floor" imagery.

Another simpler version

Nooooo, I don't think so.

Started with the most obvious, just to get it out of my head.

Lemme know if you have any ideas that could help me.

business cards

These are just some preliminary ideas for some business cards, still developing these.

Tuesday, February 17, 2009


Zevs is a french graffiti artist that I came across awhile back in Interview magazine. He's doing really cool stuff with famous logos, making them all drippy and gruesome looking! His website is also really interesting, and it's based on google's layout, it's definitely worth looking at.

Fail Blog

These are a few funny type-related images I bulled from Fail Blog. I'm sure many of you have seen it before, but If not, you should really check it out. It's a bunch of hilarious images of really silly things, and whenever something doesn't make sense, they stamp "FAIL" on it.

Monday, February 9, 2009

Top Flr - Final Logo Colors

I think I've finally decided to go with the forks logo rather than the chair, just because more people "get it". I also got sick of people(in class) telling me it reminds them of a furniture store. I think both of the logos are clever, but I've decided that with the forks logo I won't have to put the word 'cuisine' or 'restaurant' under it, because it already has that restaurant imagery in it, so I like that. I also like the fact that it includes a lot of imagery without being too much. It's got the abstract staircase, AND forks, which allude to it being a restaurant. While I think the chair is more unexpected and unique it doesn't say restaurant as much. I did like the chair though because it made me feel like Top Flr would be a cozy place to sit down and eat and talk with all of your friends in this lounge type environment(which is exactly what it is). But the "general public" might not get it(I guess). The main point is I like both of them as logos and could go either way, but I've got to choose ONE, right?

My biggest dilemma is the "triangle" that is created by the staircase on the top left, and the idea that it may make the logo feel "uneven".  I'm thinking I will stick with the box one (the one I showed at the pre-critique). I re-posted the logo without the box around it(because Stan said he wanted to see it again), with just the forks, and I think I notice it MORE without the box.  I think the box around it helps to even it out and unify it.  

I tried doing some things to see if it would balance out more, but I really didn't like them! I also realized the "triangle" doesn't really bother me all that much. If you guys read this in time, tell me what you think.  Also tell me what color you would choose out of these!

Tuesday, February 3, 2009