First Logos

Sketches

The two places I am in between working on are Sweetgrass(a hair salon/spa) and Top Flr(trendy modern restaurant) (see pictures in my previous post!)

These are some VERY basic rough sketches I've been doing just to get my mind working and get thinking about the imagery associated with the names of the places.

More Options

After hearing about the different restaurants people had found last class, I thought I'd try to think of a few more restaurants that might be fun to re-brand.

The first that came to mind was Chocolate bar in Decatur. I've been here a number of times, and it's basically a bar and restaurant that focuses on chocolate related stuff. They have plenty of chocolate martinis and desert drinks as well as tons of desserts. They also have a cabinet full of all kinds of truffles that are 2.50 a piece, but they're so good when you feel like splurging. I think their design definitely needs an upgrade.






Another restaurant I thought of was Top Flr (top floor) in the midtown-ish area. Its looks really trendy and modern inside, like its trying to appeal to the hipster crowd. The prices aren't super cheap but they're reasonable. Their logo looks like it was made really fast. The spot where the P and the R connect has a serif that sticks out and bugs the hell out of me!

Rebranding options: Sweet Grass

SweetGrass: A hair salon/spa in Little 5 Points. Although I think the handwritten script is cute, I definitely think it's outdated and could use a major upgrade.

Rebranding options: Last Chance

Last Chance Thrift Store-- One of my favorite Thrift Stores in Atlanta. Has no 'brand' whatsoever.

Rebranding options: American Deli

American Deli -- This place is in Decatur. I think the pictures speak for themselves. The 'M' has fallen off of the building.

Rebranding options: Boxing

Decatur Boxing Club -- This place is located right behind where i work, and is always packed with people, but the building and the signage need serious work.

Least Favorite Logos

1. Olympics - This is a proposed logo for the 2012 Olympics in London. There's a lot of controversy right now over this logo, and many people are very angry, and with good reason I think. The colors are very bad, and it looks like it's trying to be pop-artsy for no reason. I don't think it says anything about London or the Olympics.

2. Ikea - I think the Ikea logo is really boring and outdated. I don't think it reflects their modern style they're trying to promote. Its also just text inside an oval, which is one of the oldest tricks in the book when it comes to logos.

3. Linux - This is the logo for Linux, a cute little baby penguin. Sometimes I see the penguin with text underneath(which is a little more helpful), but sometimes I see only the penguin. I think some people would have NO IDEA that this penguin would have anything to do with software or computers. I don't think the penguin makes any sense at all, it's like someone just picked a cute baby animal for fun.

4. Nos - This logo has something to do with cars, like a car part or something. Lately, this company has come out with an energy drink that they sell at all the gas stations, and that's when I saw it. This logo takes up the whole front of the energy drink can, and looks really bad next to all the other energy drinks. It doesn't make me think of energy or stamina or power or anything.

5. America Online - This was the old AOL logo. I think it was too complex, and the "online" script just looks weird. The little graphic image above the text should have been taken out or redone. None of it was really a good representation of an internet company in my opinion.

Favorite Logos

1. Families by Herb Lubalin -- This is a very simple logo with clean, readable text, and he's able to make a little family out of the i, the l, and the i, without making it corny or anything.

2. Dialog - I don't remember where I found this, but I saved it because i thought it was very clever, using little dialog bubbles to form the letter g. It's also readable, scalable, and everyone would understand it.

3. Vaio - I've always liked the Sony Vaio logo. It looks very modern and futuristic, which i think is good for a computer company. I think old people may have trouble reading this logo, but I don't think Vaio is being marketed to them, so I don't think Sony should care.

4. Virgin - I think the Virgin records logo is really simple handwritten script, but it still stays "sexy" and "rock & roll" to me, without trying too hard.

5. Cotton - I think the cotton logo is really timeless and extremely clever in making the text and the image of cotton flow together so smoothly.